There are all kinds of communities you can join to learn about SEO,aka Search Engine Optimization SEOBook just started one. SEOBlackHat has had one for awhile. Performancing has The Hive. I’m a member of a few of these. Some under top secret names I choose not to reveal. Each one has it’s own benefit. SEO isn’t that difficult
SEO is simpler than most people make it out to be. SEO is simply about working harder than the competition to build links, to network with people of like minds, to create cleaner, simpler, more efficient sites. SEO is at it’s core about helping people get to information faster, and more effectively. Simply put it’s cutting through the clutter to provide people with what they want.
I think that’s why I like SEO, its about helping people get what they want.